remarket

remarket re‧mar‧ket [riːˈmɑːkt ǁ -ɑːr-] verb [transitive]

1. MARKETING to sell new or used goods made by other companies:

• The company recycles and remarkets computer products.

2. FINANCE to sell bonds, shares etc Issued (= sold and made available) by borrowers:

• The dealer with the highest bid then begins to remarket the securities to investors.

— remarketer noun [countable] :

• IBM said it would reduce its discount to computer remarketers, reducing their profit margins.

— remarketing noun [uncountable] :

• the remarketing agent for the bond issue

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remarket UK US /ˌriːˈmɑːkɪt/ verb [T]

► MARKETING to market a product or a service using a new or different method, or to market it to a different group of consumers: »

Students were given a pretend $5 million budget and the directive to remarket New Orleans as a top destination to the world.

► FINANCE to sell shares, bonds, etc. that have been made available by other borrowers: »

The bank is expected to provide a letter of credit so the Convention Center Authority can remarket $64 million in public bonds to build the center.

remarketing noun [S or U]

► »

This issue is a remarketing of previously issued bonds.